Last night when I got home my wife was still chuckling over an ad she saw on TV. She said the tag line almost made her fall out of her chair laughing: "The most sophisticated piece of technology you will ever pee on." It's for a home pregnancy test kit. The use of the word "pee" in a TV ad surely gets your attention, since it's not considered polite usage, and of course our uptight broadcast TV values require politeness. Never mind that we pretty much all use the word (and worse) in regular speech, it still has shock value coming from the video box. Sorta reminds me of a 3 or 4 year old who suddenly discovers the hilarious shock value of "poo poo" or "wee wee" (or whatever youngsters are saying nowadays -- I probably don't want to know). Bodily functions are always good for a (nervous) laugh.